Below is a campaign created for a dental organization. The main goal for all of the Facebook campaigns (and then later on Instagram) I created for them was to attract new patients. All campaigns were meant to send patients to a landing page where they would fill out their information and request an appointment directly from that page. In this campaign, the goal was for people to call into the office and request an appointment for a new office opening in Georgia. We received over 200 appointment requests from the ad.