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Hi, I'mMichelle Beltre

Social Media Manager / Digital Marketing Specialist

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I'm a Social Media Specialist/ Digital Marketing Specialist from Boca Raton, FL. Ambitious and innovative team player looking to help companies improve their social media and digital marketing efforts. 


Name : Michelle Beltre
Address : Boca Raton, FL
Email : email@michellebeltre.com

Skills

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Experience

Social Media Director @ Infinite Laundry

Oct 2017 - Present
Administer and manage the social media marketing platforms for corporate profiles. • Set up and optimize pages to increase the visibility of social content. • Generate, edit, publish and share daily content that builds meaningful connections and encourages users to take action. • Curate relevant content to reach the audience most likely to convert. • Design, create and manage promotions and social media campaigns. • Analyze, review and report on the effectiveness of campaigns in an effort to maximize results. • Manage and monitor online reputation, coordinating with other departments on complaint responses as needed.

Marketing Manager @ Sage Dental

Mar 2015-Oct 2017

Work with VP of Marketing to develop marketing communications/ social media campaigns. Create, deliver, edit, and optimize marketing materials. Writing articles for website/blog. Ensure that messages are supportive of and consistent with marketing strategies. Reputation Management –maintaining and updating 3rd party review sites Research media coverage and industry trends. Supervise social media outreach. Deliver content via LinkedIn, Twitter, Facebook, email, or direct mail. Create and deliver press releases, media relations content, case studies, social media content. Create and distribute customer surveys. Reporting – Creating marketing reports, call center reports, survey reports Coordinate and deliver email campaigns. Design and create brochures, flyers, and graphics for social media campaigns. Coordinate flow of information and communication and disseminate it according to plan/strategy. Promote products and services through public relations initiatives. Identify, develop and execute communications strategy for key media contacts and customer references. Assistance in coordinating community initiatives. Research media coverage and industry trends.Conduct extensive media outreach. Manage video content.

Marketing Communication Specialist @ EZDoctor

Apr 2014 - Mar 2015

Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. • Customize social media pages (Facebook, Twitter, Google+, YouTube etc.) • Research and write creative status updates and blog posts for the company's Facebook page, Twitter page, LinkedIn, Pinterest, Google+, Instagram and website. • Write weekly blog posts for EZDoctor Blog and 13 other affiliate blogs. Total of 14-16 blog posts per week. • Plan and execute content marketing strategies that includes writing video scripts, newsletters, press releases and other marketing materials. • Brainstorm new and creative growth strategies. • Create and manage content and social media posting calendar. • Setting communication strategies to increase brand awareness and engagement with the targeted public. • Use social media scheduling and monitoring tools such as: Hootsuite, Crowdfire, Topsy, Social Mention. • Create graphics using Photoshop & Illustrator for social media accounts and weekly blog posts. • Create contests and promotions to increase company’s social media following and engagement including designing and writing the copy for the necessary materials. • Stay current with the latest social media trends and tools.

Certifications

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